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Start Getting Faded

Meet the Faded Starter Kit, your 3-step routine for bright, even-toned skin just in time for summer.

Get Started

Start Getting Faded

Meet the Faded Starter Kit, your 3-step routine for bright, even-toned skin just in time for summer.

Get Started
Sephora’s fastest-growing skincare brand
Clinically-effective formulas for every shade of skin
$100K+ donated to mental health organizations to date
Sephora’s fastest-growing skincare brand
Clinically-effective formulas for every shade of skin
$100K+ donated to mental health organizations to date
Sephora’s fastest-growing skincare brand
Clinically-effective formulas for every shade of skin
$100K+ donated to mental health organizations to date

The Faded Family is growing

Meet Faded Brightening Cleansing Bar; the newest addition to our best-selling Faded product line brightens and evens skin from the shower.
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"I now get why topicals skin-care products sold out in 48 hours."

"The skincare brand topicals is at the intersection of care and cause... recognizing the interplay of diverse skin tones with chronic skin conditions and mental health."

"No preachy skin positivity to be found; the brand is all about working with what you've got, and making the most of breakouts and flare-ups, societal expectations be damned."